SEO for Sports

When building a sports team website, the goal is usually to get traffic. Nobody sets out thinking “I hope this will fade into obscurity!”. After all, traffic means more potential fans, sponsors, players, publicity and opportunities.

Where does most of the traffic on the Internet come from? Search engines. In fact, 93 percent of online experiences start with a search query. For that reason, one of the best ways to get traffic is to achieve good rankings in Google and other search engines.

As you might know, the field concerned with achieving high search rankings is called search engine optimization or SEO for short. White label SEO matters for any website, including sports team websites. However, many people think it confusing and overwhelming and, as a consequence, stay away from it.

Time to change that. In this article we will show you the basics of SEO for sports teams and sports team websites and help you lay a foundation to get to the front page of search engines. Below you will learn a number of important steps to improve your site’s search rankings from basic to advanced.

Are you ready? Then let’s get started right away.

SEO Tips for Sports Teams and Sports Team Websites

The tips below will help you improve the search engine optimization for your sports team website. Don’t worry, you don’t have to do all of them at once. Take it slow and improve bit by bit.

Define Your Goal

Before getting into SEO, the most important thing is to figure out what you actually want to achieve. Your entire SEO strategy depends on the end goal.

While you can just implement some strategies and see success with them, it’s better to start off with a direction in mind. After all, you don’t just want to be found but found by the right people and for the right reasons.

For example, your approach to search engine optimization will be different whether you want to find new players or just get more fans (hint: you can also do both, however, you need to know that beforehand). Do you want to promote your site locally? Build a brand? Something else? Think it through before making the leap.

Doing so makes understanding the upcoming steps much clearer, such as the pages you create, keywords you use, calls to action on your site and everything else. If you need some help with this point, start off doing some market research to clarify your vision.

Use WordPress

One of the single best decisions you can make for the SEO success of your sports team website is to use WordPress. Why is that? Because by doing so, you already take care of 80-90 percent of SEO right from the start.

That’s right, just building your site with WordPress automatically puts you ahead in the SEO game. But don’t just take my word for it. Listen to Matt Cutts, former head of the web spam team at Google, who said so himself.

It’s true, Google loves WordPress and using the CMS gives your sports team website a solid SEO foundation to start from. In addition to that, the platform comes with plenty of plugins to further improve the SEO performance of your site, not to mention, SportsPress Pro which makes creating a professional-looking sports team website a breeze.

Use a Mobile Responsive Theme

You might not be aware of it, but over the last couple years mobile traffic has gotten much more important. These days more people are accessing the Internet with their phones and tablets than they do with laptops and desktop computers.

comscore mobile tipping point

Naturally, search engines have picked up on this trend. In fact, by now Google has started punishing any websites that are not optimized for mobile devices. If your site is not mobile friendly, it will not even show up in mobile search results anymore!

For that reason, one of the first steps to optimizing your sports team website for search engine success is to choose a mobile responsive theme. The WordPress theme directory is full of them but here at ThemeBoy we also have a number of themes for different sports that are all optimized for mobile devices.